Recruiter Interview

20/02/2025
Apple
Maria V.
Job Title
Product Manager, Apple Services
Description

The process consisted of 4 rounds over 3 weeks. The first round was a recruiter screen, followed by a technical product sense round where I had to design a new feature for Apple TV+. The third round involved metrics and data interpretation from an internal dashboard. The final round was a panel with a senior PM, a designer, and a cross-functional engineering lead. Emphasis was on collaboration, simplicity, and aligning with Apple’s product philosophy.

Interview questions
  1. Design a feature for Apple TV+ that increases engagement for Gen Z
  2. Tell me about a product you love from Apple and how you would improve it
  3. How do you make decisions when design excellence conflicts with technical feasibility?
  4. Walk us through a time you simplified a complex user experience
Question answers
  1. I proposed an interactive viewing feature similar to “watch parties,” but deeply integrated into iMessage and FaceTime. I emphasized real-time emoji reactions, synced playback, and integration with trending content. I backed it with user behavior data on social watching and mentioned a phased rollout + feedback loop
  2. I love the AirDrop feature — it’s fast, simple, and magical. But the UX breaks down in crowded environments (e.g., conferences, airports) due to too many visible devices.
    My improvement: introduce a “preferred devices” filter — users could mark frequent contacts (e.g., coworkers, friends) for quick targeting. Also, introduce a “Recent Transfers” section for follow-up actions like saving, replying, or forwarding
  3. I first aim to understand the “why” behind both sides. Design excellence is critical for user delight — but feasibility and deadlines matter too.
    I often frame the discussion around user impact: is this visual detail critical or cosmetic? If a feature can’t be done now, can we prioritize it in a phased rollout?
    I’ve also led design–engineering syncs where we explored lighter-weight alternatives without compromising experience. The key is transparency, iteration, and shared ownership of the trade-offs
  4. In my last role, our onboarding for a productivity tool had 6+ steps, and we saw a big drop-off after step 3.
    I ran a user journey audit, conducted interviews, and found that users were overwhelmed by setting preferences before even trying the core product.

We restructured onboarding to:

  1. Let users start immediately with defaults, and
  2. Offer optional customization later via prompts.
    This led to a 22% lift in activation and higher retention after 14 days

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