If you stop at general frameworks, then you will only get general interview results…
What factors should we consider developing our Brazilian Market Entry Strategy for E-Scooter startup?
- Capabilities
- Resources
- People
For our students solving cases is a systematic effort of solving puzzles posed by nature
What factors should we consider developing our Brazilian Market Entry Strategy?
Will our product be desirable considering our competitors and alternatives?
Wii we be able to create value launching our product into the market?
Is it feasible for us to launch our product into the market?
What rider segments should we target?
What is the Level of competition?
- Segment types
- Size & CAGR
- Needs
- Competition density
- Strong/ week points
Which escooters
shall we use?
How do we price our product?
- Design
- Speed / Durability
- Ease of use, safety
- Per minute / kilometer
- Subscription
- Subsidiary
- Partnership
- Joint Venture
- Acquisition
Do we need to set up a local hub?
How do we
organize our local operations?
- Mobile-app
- E-scooters
- Recharge-repairs
Is it financially feasible to enter the market?
What external
factors or risks should we consider?
- Breakeven # of clients
- Payback period
- NPV
- Commerical risks
- Operational risks
- Financial risks